Our Story: From the Bar Counter to Reality 🍻
It all started as a simple bet between mates. A bunch of friends, former rugby players, bar-counter regulars, and most importantly, proper bons vivants.
One "third half-time" evening (the post-match drinks ritual in rugby), we decided to finally turn our greatest discipline — our true area of expertise — into a real thing: apéro and humor.
We made one simple observation: deep inside each and every one of us, there's a "beauf" (a lovably tacky French uncle stereotype) just waiting to come out. That's exactly the spark that gave birth to ApéroBeauf.
Our mission?
Spread good vibes and self-deprecating humor. We cultivate pure second-degree wit, without ever falling into meanness or prejudice. At ApéroBeauf, everyone is welcome. We promote fun without limits…
⚠️ … but of course, alcohol itself should always be enjoyed in moderation!Welcome to our universe 🛠️
To guide you through our HQ, we've divided our know-how into 4 essential aisles:
Clothing
Haute couture for the apéro king. From iconic retro ready-to-wear to spot-on slogan t-shirts — proudly display your love for terroir and irony.
Visit Clothing →Accessories
All the must-haves to never be caught off-guard. Magic bottle openers, beer holders, and gadgets — gear up the real pros of the table.
Visit Accessories →Party Games
Because a great apéro is also a team sport. Throwing kits, wild card games, the iconic pétanque, and other gloriously silly games — all tested and approved in third half-time mode.
Visit Party Games →L'Intello 🤓 (French only)
A touch of culture… beauf-style! Cult French jokes, historical anecdotes on French drinks, and official rules of bar games. The humor doesn't translate, sorry — but feel free to peek if you understand French!
Discover L'Intello →Make yourself comfortable, pour yourself a drink (a properly diluted pastis!), and join the family.
Shop now 🍺 Visit L'Intello 🤓